Home Based Business Marketing – The Truth About Duplication

Recent conversations regarding the theory of replication and home based business marketing strategies sparked this article. I need to start by genuinely asking the argument of whether or not we should be chasing duplication at all. Moreover, what will we be duplicating?

For years in my business the idea of a duplicable home based business marketing strategy was shoved down my throat and infused within my thinking. I didn’t just accept this idea of using one system that anyone pursued, but I taught the notion to everyone I worked with. Then things changed for me that literally transformed how I understand home based business marketing.

Do not misunderstand, I definitely acknowledge that individuals and businesses crave systems. Succeeding is more challenging if you do not have a process to follow. Let’s face it, individuals need specific direction. New home business owners need a 1,2,3 kind of system. You have to ask yourself what your home based business marketing system is in fact yielding or replicating. Additionally, is your system really duplicating at all?

In order to answer this question, we initially have to describe duplication within the conditions of the home based business marketing field. The average home business owner views replication as the primary goal. Expressly, when we have enough individuals duplicating our business system, we may sit back, enjoy, and observe as the checks keep rolling in. This type of belief is actually buying into the myth of duplication. Allow me to demonstrate.

We start with the hope that one by one or two by two we will add others to our sales force who will follow and copy our home based business marketing strategy. We think that the majority of people will get comparable results to our own, before long momentum is achieved and we will be duplicating in masses. In due season though, real life slaps us in the face as the accomplishment of true replication isn’t as easy as we anticipated. This is where the light bulb was turned on for me and altered my rationale concerning duplication.

After 8 years of working my business persistently, I recognized that even though we had assembled a healthy business, we were still stuck in the same situation as when we began. Yes, I was making a lot more money than when I first started my business and had some pretty awesome perks; yet, I hadn’t secured the degree of viral duplication that everyone talks about. Hence I started studying home based business marketing programs.

I found that replication is a myth in the home business world. This might rattle your chain a bit; yet, I wish to rouse your beliefs. Fairly ask and assess what the statistics are in your business regarding overall duplication and real people seeing real results? For a fair assessment you need to examine more than the handful of individuals who may be having direct or singular results. The question is how many individuals are able to realize true reproduction in depth in your business?

Earnestly assess your business and ask:

Has your team grown apart from your personal contact? Fundamentally this indicates that you regularly have team members that you have never met who are generating ample numbers without you.

Would you be able to completely remove yourself and your personal resources (your closing calls, webinars, training, etc.) from the arrangement and have your team persist to multiply?
Is your team creating multiple legacy type businesses to the point where they could not be swayed to move to another company?

Could you walk away from your business and travel the world for an entire year without affecting your income?

Most people are answering these questions with a negative response. If you are answering yes to all of the above, either you are out of touch with reality OR you hold a superior home based business marketing formula that understands that true replication can’t be achieved with one limited home based business marketing system.

The reason so many people struggle to duplicate their home based business marketing lies in this answer. A simple system designed to be mass replicated does not exist. Why? Let’s get back to my light bulb moment.

After eight years of employing a duplicable home based business marketing plan, I was still doing the same things I was doing whenever I began working my career. Until I reprogrammed my beliefs and reprogrammed my strategies, I would continue doing the same things always. We are simply human. Each of us are different and bring to the table a different skill, talent, gift, personality, and perspective. Buying into an idea where a single home based business marketing plan will essentially clone your results is insanity.

I was executing the identical tasks repeatedly because I wasn’t offering options, strategies, and home based business marketing methods that would function for different individuals. I was wrongfully believing that anyone could be altered and adapted to fit the plan, rather than tailoring the system for dissimilarity. An eye opening lesson it was.

Duplication is a myth considering nobody may duplicate you. Nobody will do exactly what you do and get the exact same results. Until you discount the idea of mass duplication and adjust your home based business marketing system, you will make the same mistakes I made and continually reconstruct your team searching for team members just like you!

Websites Push Up Business Worldwide

We live in a world where one’s needs are met from all corners of the world. The world has gone seamless like the Universe itself. In this world e-commerce is becoming as important as the nearest store in your street corner.

There is more than one reason why internet marketing or e-commerce is growing worldwide. One is the phenomenal growth of computer and broadband use. Second, the web business allows customers not only go shopping around the globe and check prices, it also allows them to order what is not in store. Thirdly, online shopping is the safest because the system allows just the store and customer in its system.

The physical store does not usually record the whims and fancies of the customers. But website could map every trace of fancy of a browsing customer and record his likes and dislikes and pamper to his needs quicker than a brick-and-mortar store manager could ever do. In fact, a good website is your business MASCOT.

Safest, surest
Many are still not aware that there is more security when it comes to purchasing online. When you purchase offline, there’s a possibility that someone misuses your credit card. But in online shopping, all your personal information, like user name, passwords, credit card number and transaction history, is encrypted so that they cannot be read as it travels over the Internet.

Industry majors have been reporting in select forums how their websites helped business in a variety of ways. Agreed that face-to-face dealing is the best in anything, website proves the second best option. And, website is there 24×7 and one is free to walk in any moment he chooses.

Websites boost business, says Report

Periscope IT, market leading providers of website monitoring services and load testing services, in the UK and abroad said a new study has highlighted the importance of websites to small businesses, suggesting they boost their revenue by a significant sum.

The report from PayPal and Mr Site revealed that having a website can boost a firm’s annual turnover by as much as 37 per cent.

Cameron McLean, PayPal’s general manager for UK merchant services, said that an online presence is increasingly important as online sales are bucking the downward trend seen on the high street.

“Not having a website is like leaving your shop-front boarded up or refusing to tell customers anything about the services you provide,” he added.

Again, many small companies rely on the web to achieve business success, according to another new research.

The IT Effectiveness Index (ITEI) Mid-Year Report 2009 highlighted that two-thirds of businesses questioned felt IT and web commerce were the foundations of their business, yet, worryingly, many are falling victim to failing IT operations.

A well-conceived website is a great goodwill generator, an ambassador and salesman all rolled into one to vouchsafe for you 24x7x365. Start your website today and feel the difference.

Instagram: All About Utilizing It for Businesses

Is your brand on Instagram? What are you doing to bolster your brand there? Are you still figuring out ways in which you can enhance your presence there? Today we will be looking at ways in which Instagram can be used for businesses.

Instagram Stories

First things first. Instagram’s “Snapchat-like” stories are the latest buzz in the world of social media. We will talk about that first. Instagram Stories refer to a series of videos and images that can be uploaded to a different feed from your regular one. These stories disappear after 24 hours. Meanwhile, the story continues to be shown chronologically once you add content to it. There is scope to edit your content with fun emojis, finger paint and text. The videos and images on this feed cannot really be liked or commented on but you will be able to send a message from the Stories on the slideshow to your user. You can even share parts of the stories on your regular feed.

Now, the question is how exactly a Social Media Management Company can make use of this feature to improve brand awareness? We will explore how.

Instagram Stories are a great avenue for securing engagement online. Any sagacious advertiser would understand that. Firstly, it can be a great way with the help of which you can give your users a sneak-peek of what’s happening behind the scenes. Talk about weaving stories and there’s nothing better than telling them who you’re – beyond your products or services. Tease them with glimpses of the upcoming changes to your website or introduce them to your team via videos. These are a few great ways in which you can build buzz and engage users.

Instagram Stories render a certain degree of exclusivity to your content. Capitalize on this exclusivity to gain more followers on this platform. Use this platform to secure more registrants for webinars or for Facebook video sessions.

Instagram’s Algorithm: What you need to know

The recent algorithm change introduced by the platform has attracted the attention of B2C businesses. Earlier, your posts appeared chronologically on the feed. In the wake of the change, however, only posts that are likely to garner the highest degree of attention or engagement in the form of likes, comments, and shares, appear at the top. Instagram, from now on, will try to gauge the kind of interest a post will be able to generate. Talk about Artificial Intelligence!!

Businesses, as such, are required to revise their social media strategies because they would want to get their most recent posts appear first. If they don’t then there’s hardly any point of sharing them at the first place. There is a need to respond to this change with marked immediacy. Ask your fans to turn on their notification, use relevant hashtags to attract discussions on recent topics and strengthen focus on the creation of shareable and click-worthy content. Make sure you’re picking the right marketing tools to measure the success of your content- shares, clicks, audience growth, and click-throughs.

How To Start My Own Online Business in 5 Simple Steps

In the current age, the internet has become one of the most powerful money-generating tools. Personally, I am one of the beneficiaries of the internet. Well, before I got my breakthrough, I was always keen on how to start my own online business. At first, it seemed impossible, but today I can testify that it has been a fruitful journey so far. That said, I’ll walk you through the steps you need to take to help you achieve your goal and be successful with your online business.

1. Decide what you want to do

One of my answers of how to start my own online business was to choose what I preferred to do. I chose affiliate marketing. Why did I go for it? Well, it is somewhat easy to run, and you will not be needed to have thousands of dollars to start it up. All you need to have is a well-established website that can attract huge traffic.

2. Choose your niche

Yep, you need to choose this before you carry on with your business. Before you think of the niche to stick with, you need to ensure that you have a passion for it. As I thought about how to start my own online business, I went for health and fitness products because I am and have always been a health freak.

3. Develop a website, If you don’t have one, yet

A website is similar to your traditional shop when it comes to online business. You may not be able to run an online business smoothly without a well-developed website. In my case, I already had a website, so I only needed to add valuable content for my website. I had a blog that I wrote about health and fitness tips, which I then included a link to the products of my clients. Since I already owned a blog, it made me think of how to start my own online business.

I started earning $5 per click, and that was good money because I received around 1,000 visitors in a month. $5,000 a month is good money, especially because I worked from the comfort of my home.

4. Promote your website/Page

One downside of an online business is that you must keep your website active every single day for you to stay on top of the search engine result pages.

Now, back to my story. After learning how to start my own online business, I had to maximize my online presence. Social media was my first target because that’s where most internet users are found. There is one unique product called Facebook for Business. Through this product, I managed to reach out to many people, and I also got some insights of bettering my business. Email marketing is another option that I’m sure it can help you with your online marketing. Online marketing also helped me in my quest on how to start my own online business.

5. Learn the legal obligations

Just because you’re your own boss and you do things your way doesn’t mean that you should ignore the legal obligations. You must be keen to understand the legal guidelines that you must follow as your carry on with your business. After I had progressed further on how to start my own online business, I had to learn about the most recent FTC regulations. These rules are important in the affiliate marketing field.